Topic

Revenue Strategy

Latest viewpoints

Events became Semafor's fastest route to profitability

Smith says Semafor's events business grew faster than its digital advertising operation because events could be launched and made profitable before a large digital audience had been established.

Ben Smith Revenue Strategy Source at 13:50

News companies should avoid ideological revenue choices

Smith argues that publishers should pragmatically combine revenue streams rather than treating advertising or subscriptions as inherently superior, while acknowledging that subscriptions can limit audience growth.

Ben Smith Revenue Strategy Source at 15:17

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