Topic

Referral Programs

Latest viewpoints

Referral rewards should align with meaningful product value

Swulinski recommends making referral programs prominent and easy to use while rewarding users with something they genuinely value, such as additional usage, credits, or economically meaningful revenue sharing.

Matt Swulinski Referral Programs Source at 39:17

Complex or trivial referral rewards suppress participation

He warns against referral programs that offer unclear or low-value rewards and against complicated tier structures that create too much friction for users.

Matt Swulinski Referral Programs Source at 43:20

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