Topic

Paid Acquisition

Latest viewpoints

SaaS companies should borrow the ecommerce growth playbook

Swulinski advocates applying ecommerce practices such as performance advertising, large UGC programs, creative variation, and multi-channel distribution to SaaS growth.

Matt Swulinski Paid Acquisition Source at 3:46

Paid acquisition can validate PLG earlier than organic channels

He recommends starting paid acquisition early because it provides rapid feedback on messaging, creative, funnels, positioning, and whether a product can acquire users at scale.

Matt Swulinski Paid Acquisition Source at 4:51

Paid campaigns need product demand and enough conversion data

Swulinski says paid acquisition should build on a product users already value, functioning conversion tracking, and enough conversion events for the advertising algorithm to learn the desired customer profile.

Matt Swulinski Paid Acquisition Source at 21:56

Early campaign direction should emerge within several iteration cycles

He says marketers may see whether a campaign has promising economics within two or three weeks, although he recommends allowing roughly three months for fuller testing and refinement.

Matt Swulinski Paid Acquisition Source at 22:44

Leaders

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