Topic

Measurement and Attribution

Latest viewpoints

Reliable measurement must precede meaningful paid acquisition

He argues that SaaS companies need robust attribution and conversion tracking before spending because poor instrumentation makes it impossible to know which marketing activities actually drive new revenue.

Matt Swulinski Measurement and Attribution Source at 7:44

Poor conversion signals can make effective paid channels appear unprofitable

Swulinski says incomplete conversion tracking deprives advertising algorithms of the signals needed to identify valuable users, potentially increasing CAC and leading companies to incorrectly conclude that paid acquisition does not work.

Matt Swulinski Measurement and Attribution Source at 9:35

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