Topic

Logo Design

Latest viewpoints

Memorable logos should connect visually to their meaning

Drawing on Paul Rand's advice, Kare favors logos whose visual treatment reinforces the product or company name rather than relying on an arbitrary symbol requiring extensive marketing.

Susan Kare Logo Design Source at 39:58

Brand consistency should precede playful logo variations

Kare agrees with the principle that a logo should first become strongly recognizable before designers experiment with its colors, backgrounds, or other variations.

Susan Kare Logo Design Source at 50:18

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