Topic

Growth Economics

Latest viewpoints

Early paid campaigns should optimize around the key acquisition event

He advises initially optimizing toward the most important measurable conversion event, such as a subscription, trial, download, or completed onboarding action, while monitoring acquisition cost.

Matt Swulinski Growth Economics Source at 11:05

Distribution can justify aggressive early acquisition economics

Swulinski argues that heavily funded companies may rationally tolerate roughly one-to-one acquisition economics temporarily when rapidly building distribution and user adoption is strategically important.

Matt Swulinski Growth Economics Source at 12:51

AI businesses should measure CAC against gross-profit-adjusted lifetime value

He says AI SaaS companies should account for inference and other usage costs rather than relying only on revenue-based LTV-to-CAC ratios, because serving high-usage customers can carry substantial variable costs.

Matt Swulinski Growth Economics Source at 14:03

Free trial usage belongs inside fully loaded acquisition cost

He argues that free credits and other resources given away during acquisition should be treated as marketing costs when calculating fully loaded CAC.

Matt Swulinski Growth Economics Source at 46:04

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