Viewpoint
Live commerce can expand demand beyond existing ecommerce
Live commerce can expand demand beyond existing ecommerce
LaFontaine says live shopping differs from conventional ecommerce because discovery can generate interest in products consumers were not already searching for, potentially expanding the overall commerce market rather than merely shifting existing transactions online.
- Speaker
- Grant LaFontaine
- Topic
- Live Commerce Growth
- Source timestamp
- 18:18
More from this interview
- Great user experience matters more than market definitions
- Whatnot makes online shopping a discovery experience
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- Live commerce offers businesses broader and cheaper distribution
- Whatnot is designed to empower independent businesses
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- Live shopping dynamics appear similar across countries
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